1. About This Policy

This Privacy Policy explains how Mimi Chen, MD (“the Practice,” “we,” “us,” or “our”) handles information collected through mimichenmd.com (the “Website”). It applies to visitors and prospective patients who interact with this Website.

Important distinction: This Website is an informational resource and a means of initial inquiry. It is not a patient portal and does not constitute a clinical relationship. Once a physician-patient relationship is established, your health information is governed by HIPAA and our separately issued Notice of Privacy Practices, which provides significantly stronger protections for your Protected Health Information (PHI). You may request a copy of our Notice of Privacy Practices by contacting us directly.

2. Information We Collect

Information you provide

If you contact us through our web form, email, or phone, we collect your name, contact details, and any information you choose to share. Please do not include sensitive clinical details or health information in initial web inquiries, as standard email and web forms are not fully encrypted channels.

Information collected automatically

When you visit this Website, we automatically collect standard technical data such as your anonymized IP address, browser type, operating system, and pages visited. This information is used solely to ensure the Website functions correctly and to understand general usage patterns.

3. How We Use Your Information

We use the information we collect only for the following purposes:

•       To respond to your inquiry and, if appropriate, schedule an initial consultation.

•       To ensure the Website functions correctly and to improve its content.

•       To comply with applicable legal obligations.

We do not use your information for behavioral advertising, data mining, or any purpose unrelated to your care.

4. Website Analytics

We use basic website analytics to understand how visitors find and navigate this Website. Analytics are configured with IP anonymization enabled. We do not use advertising pixels (such as Meta Pixel or Google Ads tracking), and we do not share Website visitor data with advertising platforms.

5. Cookies

This Website may use cookies to maintain basic functionality and remember user preferences. Cookies do not collect personally identifying information. You may configure your browser to block or delete cookies; doing so may affect certain Website features. We do not respond to Do Not Track signals at this time.

6. How We Share Your Information

We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share information in the following limited circumstances:

•       Service providers: We work with trusted vendors who support clinical operations (such as our secure electronic health record system). These providers are contractually required to protect your information and may not use it for their own purposes.

•       Legal requirements: We may disclose information if required by law, court order, or other legal process.

7. Your Rights

With respect to personal information collected through this Website, you have the right to request access to, correction of, or deletion of your information (subject to any applicable medical record retention requirements under New York law). To exercise any of these rights, please contact us at the address below.

If you are an established patient seeking to exercise your rights under HIPAA with respect to your Protected Health Information, please refer to our Notice of Privacy Practices.

8. Data Security

We implement industry-standard security measures to protect information collected through this Website. However, no method of transmission over the internet is completely secure. We encourage you to avoid sharing sensitive health information through standard web forms or unencrypted email.

In the event of a breach of your personal information, we will notify you as required by the New York SHIELD Act and any other applicable law.

9. Children’s Privacy

This Website is intended for adults. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted information through this Website, please contact us and we will promptly delete it.

10. Crisis and Emergency Notice

This Website and its contact forms are not monitored for crisis intervention and should not be used in an emergency. If you or someone you know is in immediate danger or experiencing a psychiatric emergency, please:

•       Call 911 or go to the nearest emergency room.

•       Call or text 988 (Suicide and Crisis Lifeline).

•       Text HOME to 741741 (Crisis Text Line).

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the Website following any update constitutes your acceptance of the revised policy.

12. Contact

Mimi Chen, MD

48 W 21st St, 4th Floor

New York, NY 10010

Phone: 917-727-0020

Email: [email protected]

Website: mimichenmd.com

This policy does not create a physician-patient relationship. Clinical care is subject to separate agreements and HIPAA protections.